This Finnish small business was founded from a passion for creativity, handmade design, and meaningful free time. I am a mother in my forties who wanted to create products that bring joy, relaxation, and quality family time into everyday life during the busy years of parenting.
The products are designed to reduce screen time and encourage mindfulness, relaxation, creativity, and spending time together as a family. The goal is to offer both children and adults meaningful alternatives to constant digital distractions.
The collection includes products for both children and adults. Children’s products combine learning, creativity, and play, while products for adults focus on relaxation, wellbeing, and mindful hobbies. Popular adult products include wooden jewelry and adult coloring books.
The company is also inspired by an interest in saving, investing, and teaching financial skills to children in an approachable and engaging way.
Modern digital tools and AI are openly used as part of the creative process. Tools such as ChatGPT, Artistly, Inkscape, and LaserGRBL have been used for ideation, illustrations, and technical design support. However, every product is carefully refined, tested, and finalized through personal creative work and hands-on design.
The core values of the business are:
- creativity
- family time
- wellbeing
- relaxation
- learning
- mindfulness
- reducing screen time
The mission is to create products that make everyday life calmer, more creative, and more meaningful.